For most of us the day starts the same way: the alarm goes off and, still in bed, we reach for the phone. We check social media, news sites and email. We tell ourselves we just want to catch up on overnight news. Behind that innocent morning habit , though, often sits a deeper psychological mechanism — the fear of missing out, better known as FOMO (Fear Of Missing Out).
Why the numbers matter
According to DataReportal’s annual global digital overviews, in 2024 the average person spent about 6 hours and 40 minutes online each day, with most of that time on smartphones. That means we give screens a quarter of every 24-hour day — and nearly half of our waking hours. Such mass technology use is unprecedented, and it is changing how we communicate, rest and take in information.
The illusion that everyone else is living better
FOMO is not new. People have always wanted to feel part of a community and feared being left out. Smartphones and social networks turned that natural fear into a mass phenomenon. Online we see carefully curated highlights of other people’s lives — perfect holidays, career wins, cosy gatherings.
When we compare our everyday reality — with all its routine, tiredness and chores — to someone else’s highlight reel, dissatisfaction with our own life comes naturally and subjective happiness drops. If you see a photo of friends spending time without you, the brain may read it as a threat of social exclusion. That anxiety drives constant feed-refreshing in search of proof that we are still in the middle of things.
“Popcorn brain” and lost attention
Constant information intake reshapes our habits. Social networks are built to keep stimulating the brain’s reward system with dopamine. Every new like, message or short video delivers a quick hit of satisfaction.
Over time the brain adapts to that high speed and constant stimulation. Neuroscience sometimes calls this “popcorn brain” — thoughts jump quickly and without pause, hunting for the next stimulus. It becomes strikingly hard to finish a long article, listen to someone without interrupting, or watch a film without picking up the phone.